Beyonce's new campaign

Looks like Sasha Fierce is gettin' fiercer.

Beyoncé's Deréon fashion line has unveiled its Fall-Holiday 2010 ad series—and who better to model for the brand than B herself?

Shot by celebrity photographer Tony Duran and styled by Beyoncé and mom Tina Knowles, the look is described as "1960s pinup girl meets futuristic biker chick."

Truth be told though-she does look like a cross between Brigitte Bardot and Mad Max..